Tuesday, April 9, 2013

Chapter 11 Question 4 Which advertisement?

Discuss which advertisement format you feel is the most effective and why. Are there some products that are better advertised in a certain format than in others? Why do you think this is?

I feel like the format that is most effective in advertisement would be electronic advertising. This includes television, internet, and movie product placement. The reason being is because these are the most frequent and most shown types of advertisement that we experience. They seem to work on most of the public because they show these types of advertisement in certain locations/time. As far as some products that are advertised better than others I would say food is one of the most frequent items that are advertised the most. We see the commercial of going out to eat in our homes (TV), in our theaters of commercials even on our computers of advertisement before the actual video that Google sponsors. It has almost gotten to the point that it is spamming us. I think that because not only is going out to eat is on people's minds but food is also a type of necessity not just a luxury. Most people do not care what type of food they eat (for the most part) but they care about what suggestions should they eat. Almost like Agenda Setting theory where the media tells us what to think about only in this case the advertisement tells us what food to think about.

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